We partnered with a leading destination for off-road repairs, upgrades, and accessories to establish their online presence and digitize their customer experience.
ABOUT EXCITE OFFROAD
Excite Offroad is a premier service provider for off-road enthusiasts located in Denton, TX. Specializing in high-quality aftermarket parts and accessories for a wide range of off-road vehicles, Excite Offroad offers everything from suspension systems and lighting solutions to performance upgrades and protective gear.
Their expert team is committed to exceptional customer service and top-notch products, positioning them as a go-to for those looking to elevate their adventures—even before they had a digital footprint.
THE CHALLENGE
As part of an industry with growing expectations around providing a seamless customer experience, Excite Offroad aimed to enter the digital marketplace with no previously existing online presence. Starting from scratch, they needed to create a user-friendly and visually appealing website that would not only serve as an online storefront, but also facilitate easy-to-use customer service functionality. They also aimed to build engagement with off-road enthusiasts and potential customers through this new digital platform.
Primary objectives included developing a strong digital brand identity and creating an intuitive interface. From there, customers should be able to schedule services online and communicate with shop owners. Additionally, by integrating marketing and social media tools, they hoped to increase effective outreach and customer retention, ultimately fostering a loyal customer base within the off-road community.
THE SOLUTION
Together with Excite Offroad, we created a modern, visually appealing website that accurately reflects the brand identity. The site offers a user-friendly interface that’s designed to enhance customer experiences. Developed for responsiveness, the site is mobile-friendly, ensuring seamless access across all devices. Customers can also schedule services online and effortlessly manage appointments.
Their new digital storefront is home to comprehensive service listings with high-quality images and detailed descriptions as well as easy-to-navigate categories and filters for efficient service discovery. Customers can book appointments 24/7, minimizing the need for phone calls during business hours, and view real-time availability of appointment slots to ensure they can choose the most suitable time. The service selection feature allows customers to choose amongst specific offerings such as factory maintenance, suspension and lift kits, tires and wheels, gears and axles, and accessories. Customers can also upload pictures to aid in diagnosis when requesting service.
Finally, the site allows users to enter their vehicle details and personal information, which helps in tracking service history. Automated reminders are sent via email or push notifications to reduce no-shows and keep customers informed. The e-commerce functionality ensures a secure and streamlined checkout process, with integration with payment gateways for smooth transactions. Marketing integration, including social media and email marketing tools, enhances engagement and outreach, uniting the passionate online community behind Excite Offroad.
KEY RESULTS
Become an established brand: In strategizing and implementing the company’s branding, we developed a strong digital identity usable across countless platforms.
Grow customer engagement: By including a variety of user-friendly functions and community building features, we increased engagement and average session duration.
Support mobile traffic: Due to the responsive web design, the new site has garnered significant mobile traffic from customers.
Increase sales: Since the launch of the website, Excite Offroad has experienced a steady rise in online sales as well as an expanding customer base.
TESTIMONIAL
"The Blacksmith Technology Company helped us create a stunning website that has helped us increase our online presence and attract new customers. Their small team is professional, knowledgeable, and committed to delivering results. We've seen great engagement and growth since the launch." –Shaun Carrier, Excite Offroad Owner
LOOKING AHEAD
Excite Offroad's partnership with Blacksmith Technology Company has successfully established a robust digital presence, driving increased engagement, sales growth, and a strong community foundation. Building on this success, Excite Offroad plans to introduce new promotions, enhance its content strategy with more community-driven posts, and launch targeted marketing campaigns to further expand its reach and boost sales. This digital transformation has set the stage for Excite Offroad's continued success in the off-road repair, upgrade, and accessory market, ensuring they remain a leading provider in the industry.
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